Barrett-Jackson 48-Hour Build
At the beginning of this year, Prestone® was part of an unprecedented achievement. Before this event, no collector vehicle had ever been built live at auction prior to its sale. Despite the high-pressure of millions of people watching in person, on TV and across multiple digital platforms, the build was a success.
LA Auto Show
This past November, Prestone® sponsored The Garage at the 2016 LA Auto Show. The Garage, Powered by Prestone, featured a Ringbrothers’ custom-built yellow 1971 De Tomaso Pantera. The Pantera greeted guests as they entered The Garage in Kentia Hall, which featured an eclectic collection of aftermarket parts & services.
Our inaugural attendance at the 2016 SEMA Show proved to be an incredible success. More than three dozen media engaged with Prestone during the event through one-on-one interviews and our exclusive press conference. With the launch of Instagram and Facebook, we were able to share SEMA photos and videos in real time and begin to build our presence across social media within our enthusiast community and beyond. To date, Prestone social media has garnered more than 9,000 followers.
MPMC Media Trade Conference
The MPMC Media Trade Conference provides journalists with an opportunity to visit with exhibitors showcasing their newest products, with top executives and key personnel on hand to provide technical details and background information. These meetings guarantee that editors and reporters are able to ask the questions they are most interested in knowing.
Prestone held a friendly racing competition for media following Day 1 of the conference. Racing took place at K1 Speed in Irvine, CA and was followed by an intimate dinner.
O’Reilly Manager’s Conference
Prestone® participated in the 2017 O’Reilly Manager’s Conference, hosted in St. Louis, MO. Over 5,000 O’Reilly Store Managers attended the three-day conference in efforts to become more knowledgeable of the products sold in-store and in turn, provide best-in-class service to O’Reilly consumers. The store managers provided positive feedback on Prestone®’s new Synthetic Power Steering Fluid packaging and are very excited about the new 2-in-1 Flush & Oil Degreaser that is being added on-shelf this summer.