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Headquartered in Lake Forest, IL, Prestone® is the number one branded consumer choice for antifreeze/coolant, brake fluid and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com or by following Prestone on social media: www.facebook.com/prestoneofficial or www.instagram.com/prestoneofficial.
July 2017

PRESTONE® BREAKS DOWN THE “WALL OF CONFUSION”

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PRESTONE® BREAKS DOWN THE “WALL OF CONFUSION”

Experts Share Guidance to Help Users Decide Which Coolant is Right for Them

 

Chicago, Ill. (July 2017) With summer temperatures reaching record highs, it’s more important than ever to use the best coolant. Cooling system issues can take a toll on an engine and potentially cause permanent damage. But with so many different types of antifreeze/coolant, how do you know which one to choose? Experts at Prestone® Products Corporation, the leader in underhood chemicals, have compiled some tips to help car owners make the right choice.

 

The wall of antifreeze/coolant bottles at your local auto parts store or big-box retailer doesn’t need to be intimidating. The average American spends 50 minutes in the automotive section because they aren’t sure what to buy. With this informal guide, you will save valuable time and learn exactly what to consider before making your anti-freeze purchase decision.

 

There are three common reasons to pick up a new bottle of coolant:

 

Reason #1: You’ve driven 150,000 miles or it’s been a while since you last checked it.

Antifreeze itself (usually a chemical called ethylene glycol) doesn't wear out, but the key corrosion inhibitors in the solution do. If you log a lot of miles or can’t remember the last time your coolant was tested, it is definitely time to do a thorough “flush & fill” of your cooling system.

Solution: This type of job requires a concentrated coolant, like Prestone Concentrate with Cor-Guard Inhibitors, which must be mixed with 50% water.

 

Reason #2: It’s time for routine maintenance on your car. 

You regularly check your oil, tires, wiper blades and fluids.  Antifreeze, as the fluid that keeps your engine stable, is obviously one you keep an eye on (or need to keep an eye on).  Checking the reservoir to make sure you have the proper level is the first step.  Perform a visual inspection of the reservoir and radiator to make sure the coolant is free of rust and debris.  Lastly, check the coolant level to make sure the ratio of antifreeze/coolant to water is correct.  This can be performed with a tester found in any auto section.

Solution: When doing a proper regularly-scheduled top-off of your system, Prestone 50/50 Prediluted is the right choice.

 

Reason #3: You notice a leak coming from your cooling system.

A few drops of fluid underneath your engine could indicate a leak in your radiator. A regular check of your fluid level could catch the issue before it becomes a big problem. If you are noticing some seepage for the first time Prestone has a number of solutions that can help you avoid paying thousands for engine repairs.

Solution: A small leak can be fixed with one of Prestone’s Triple Seal™ Protection Stop Leak products, which seal leaks from the inside of the affected area without blocking or corroding the cooling system and are safe to use with all colors of antifreeze. Once the leak is repaired, perform a “flush & fill” using a combination of 50% Prestone Concentrate antifreeze/coolant and 50% water.

 

Based on your vehicle, you may require a more specific type of antifreeze/coolant. Now that you’ve narrowed down the coolant selection by half (concentrate or prediluted), use your knowledge of your vehicle to identify which type of coolant to purchase. Today’s cars and light duty trucks need a sophisticated coolant made for higher revving and hotter running engines.  Older, silicate coolants (typically green) are not acceptable for late model cars.  Mixing these types of coolants with today’s longer lasting, more effective, OAT coolants will dilute your car’s protection.  For maximum protection use Prestone with Cor-Guard Inhibitors.  Cor-Guard gives you protection five times more effective than the next leading branded competitor.  If you drive a car or light duty truck that recommends Dex-Cool coolant, you can use GM-approved Prestone Dex-Cool coolant. 

 

For more answers and assistance with your antifreeze/coolant needs, like how much coolant to use, visit www.prestone.com.

 

 

About Prestone

Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com or by following Prestone on social media: www.facebook.com/prestoneofficial, www.twitter.com/prestone  or www.instagram.com/prestoneofficial.

 

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July 2017

PRESTONE® SEEKS OUTSTANDING CARS FOR LOS ANGELES RALLY IN HONOR OF 90TH ANNIVERSARY

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The Rally Will Include a Display at the Petersen Automotive Museum and End at the LA Auto Show, where a Selection of Top Cars Will be on Display in “The Garage” for the Duration of the Show

Chicago, Ill. (2017) – Prestone® Products Corporation, the leader in underhood chemicals, is commencing a search for extraordinary vehicles to participate in an extensive rally throughout Los Angeles, covering ground from the historic Hollywood Hills to the scenic Pacific Coast Highway.

The rally, beginning the morning of Tuesday, Nov. 28, is a culmination of Prestone’s year-long 90th anniversary celebration and will include a celebratory cruise-in at the Petersen Automotive Museum, where the cars will be housed the night of Nov. 28.

The rally will continue the morning of Wednesday, Nov. 29, where top cars from the tour will be displayed at the Los Angeles Convention Center to jumpstart the second full day of AutoMobility LA 2017, the annual trade show that precedes the 110th LA Auto Show. This exclusive celebratory event will showcase all aspects of Southern California’s world-famous car culture, featuring music and some of Los Angeles’ most popular gourmet food trucks. Attendees will include media, influential icons, tastemakers, luminaries, collectors and celebrities.

Following the breakfast, Prestone’s 1972 AMC Javelin AMX and custom yellow 1971 De Tomaso Pantera, both built by iconic custom car duo the Ringbrothers, will lead the way as the top chosen cars are ultimately loaded into “The Garage,” the LA Auto Show’s one-of-a-kind destination featuring unique vehicles, specialty restoration services, tuner services, aftermarket parts and accessories, product demos, celebrity vehicles and more. The cars will be on display for the remainder of AutoMobility LA and the LA Auto Show Nov. 29-Dec. 10.

Rally participants will have the unique opportunity to be a part of a major milestone in Prestone’s history, as it celebrates 90 years of underhood innovation and prominence in the American automotive industry. As a token of thanks, all rally participants will also be invited to explore the global car debuts and displays showcasing new technology and the future of mobility at AutoMobility LA, the exclusive press and trade event leading up to the LA Auto Show consumer days.

To align with Prestone’s profound history, the company is looking for cars with a unique backstory, from barn finds to vehicles that have been passed down in families for generations, rare sports cars, hot rods, supercars and more. Anyone with an exceptional vehicle is encouraged to email Prestone@JMPRPublicRelations.com to be considered for the rally.


About Prestone
Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com or by following Prestone on social media: www.facebook.com/prestoneofficial, www.twitter.com/prestone  or www.instagram.com/prestoneofficial.

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June 2017

BARRETT JACKSON, PRESTONE TEAM UP FOR “PROJECT PRESTONE” RESTORATION BUILD

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BARRETT JACKSON, PRESTONE TEAM UP FOR “PROJECT PRESTONE” RESTORATION BUILD

Restored 1987 Chevrolet Monte Carlo SS Aero Coupe to Cross Auction Block at 2018 Scottsdale Auction

 

UNCASVILLE, CONN. – June 22, 2017Barrett-Jackson and Prestone are teaming up this summer for a one-of-a-kind restoration build named “Project Prestone.” The project car, a 1987 Chevrolet Monte Carlo SS Aero Coupe, was unveiled at a press conference at Mohegan Sun in Connecticut today, along with the restoration plan that will see the completed vehicle auctioned at Barrett-Jackson’s 2018 Scottsdale Auction in January.

 

“Barrett-Jackson and Prestone are known for quality and innovation, and we are thrilled to partner together to give our fans an inside look at a professional restoration build,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “I’ve been involved in countless restorations starting at a young age and can appreciate the tremendous amount of work that goes into this incredibly rewarding experience. This will be a fun project to follow to completion and we look forward to it crossing the block in Scottsdale.”

 

“Barrett-Jackson was the first collector car auction to embrace the Rest-Mod movement, making ‘Project Prestone’ a perfect fit for us,” added Steve Davis, president of Barrett-Jackson. “We continue to set the trends in the collector car world, and the interest and growth of the Resto-Mod segment is a great example of how what happens at Barrett-Jackson can impact multiple generations of collectors.”

 

At the completion of Barrett-Jackson’s 2017 Northeast Auction this week, the vehicle will be transported to Scottsdale, Arizona, and set up within the Barrett-Jackson Collection Showroom, where a majority of the restoration build will take place. Over the summer months, the Showroom Division Manager and team will complete a variety of work on the restoration build that includes replacing and upgrading the stock suspension, brakes and exhaust. The ’87 Monte Carlo SS Aero Coupe will also have a rebuilt transmission, new sound system and graphics package.

 

“We are thrilled to be partnering with Barrett-Jackson on this build,” said Randy Fisher, Vice President of Marketing at Prestone. “Given the caliber of both the Barrett-Jackson auctions and their in-house restoration team, we expect that this build will embody Prestone’s rich history and passion for cars, as well as our continued commitment to innovation and performance, which we’ve focused on for the last 90 years.”

Prestone and partners of the project will be invited to the Collection Showroom to participate in the restoration build, and Barrett-Jackson will release photos and videos on Barrett-Jackson.com and social media using #ProjectPrestone to document the progress. The restoration build will be completed at the Las Vegas Auction on October 19-21, 2017, and will be on display during the show. The vehicle will also be included at the Prestone trailer display at the SEMA Show in Las Vegas, October 31-November 3, 2017, along with various events in Arizona that Barrett-Jackson will be attending. Outside of its appearances, the Monte Carlo will be stored at the Barrett-Jackson Collection Showroom until it crosses the auction block at the 2018 Scottsdale Auction.

Contributing partners helping with the project include Chevrolet Performance Parts, Detroit Speed, Inc., MagnaFlow Performance Exhaust, Summit Racing, Stanley Black & Decker, Mac Tools, Direct-Lift, BFGoodrich, Adam’s Polishes, The Eastwood Company, Lingenfelter Performance Engineering and Wilwood Engineering.       

Barrett-Jackson’s 2017 Northeast Auction is underway at Mohegan Sun in Connecticut. Follow all the action online and tune in live on Velocity and The Discovery Channel. Complete auction information, including television times and results, is available at Barrett-Jackson.com.
 

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut, and Las Vegas, Nevada. With broadcast partners Velocity and Discovery Channel, Barrett-Jackson will feature extensive live television coverage in 2017, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit Barrett-Jackson.com or call 480-421-6694.

 

About Prestone

Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com or by following Prestone on social media: www.facebook.com/prestoneofficial, www.twitter.com/prestone  or www.instagram.com/prestoneofficial.
 

For high-resolution photos, please contact Aaron Cook at ACook@TPRM.com

 

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Media Contacts:

Corporate Communications

Robert Desimone, Barrett-Jackson Public Relations Specialist

480-306-8209 | Rdesimone@Barrett-Jackson.com

 

Automotive Media

Aaron Cook, TimePiece PR & Marketing on behalf of Barrett-Jackson

214-520-3430 | ACook@TPRM.com

 

Prestone

Media Contact: Sanaz Marbley / Devon Zahm      

JMPR Public Relations

(818) 992-4353

smarbley@jmprpublicrelations.com

dzahm@jmprpublicrelations.com

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June 2017

PRESTONE® BRINGS ICONIC VEHICLES TO HOT ROD POWER TOUR

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 FOR IMMEDIATE RELEASE:

Media Contact: Sanaz Marbley / Devon Zahm             

JMPR Public Relations

(818) 992-4353

smarbley@jmprpublicrelations.com

dzahm@jmprpublicrelations.com

 

PRESTONE® BRINGS ICONIC VEHICLES TO HOT ROD POWER TOUR

Leader in Under-the-Hood Chemicals Joins Enthusiasts on Seven Day Cross-Country Tour for the First Time in the Company’s History

 

Lake Forest, Ill. (June XX, 2017) Prestone Products Corporation, the leader in under-the-hood chemicals, will join this year’s Hot Rod Power Tour™ for the first time in the company’s 90-year history. Prestone’s custom yellow 1971 De Tomaso Pantera built by iconic custom car duo, the Ringbrothers, will lead the way as the tour kicks off in Kansas City, Missouri. Prestone will also take a classic 1969 Chevrolet Camaro along on the tour. Bringing refreshments and tunes to the tour will be Prestone’s custom hybrid cooler and stereo system, with parts donated by Optima Batteries, K2 Coolers and Kicker.

 

In addition to offering premium fluids to protect tour participant vehicle engines, Prestone will also give away several prizes and a variety of Prestone swag to drivers and spectators alike. At all seven stops on the tour, the company will offer commemorative license plate magnets, each notating the date and location of the respective checkpoints.

 

“Joining this tour gives us the chance to connect with and give back to the many enthusiasts who use our products on a daily basis,” said Randy Fisher, Vice President of Marketing at Prestone. “We are excited to take part in such a highly-regarded event in the automotive industry, especially as we continue to celebrate our 90th anniversary this year.”

 

Joining Prestone on its high-performance journey is former Vice President of Operations at Lingenfelter Performance Engineering, Mike Copeland, and owner of Stoner’s Speed Shop, Blake Stoner. Both well-respected veterans in the industry, Copeland and Stoner plan to engage with fans of Prestone during the tour.

 

Hot Rod Power Tour participants are encouraged to post pictures of their vehicles with the hashtag “#RunningOnPrestone” for a chance to win special prizes from the Prestone trailer. For more information about the Hot Rod Power Tour, please visit Hot Rod’s website at http://www.hotrod.com/events/power-tour/.

 

About Prestone

Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com or by following Prestone on social media: www.facebook.com/prestoneofficial or www.instagram.com/prestoneofficial.

 

 

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December 2016

ENGINEERED WITH COR-GUARD® CORROSION INHIBITORS PRESTONE‘S NEWEST COOLANT IS 5X MORE EFFECTIVE AT PROTECTING AGAINST CORROSION

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Antifreeze Industry-Leader Continues to Provide Cutting-Edge Technology to Improve Engine Life 

Chicago, ILPrestone Products Corporation, the leader in under-the-hood chemicals, announced today that Prestone® antifreeze/coolant with patented Cor-Guard® corrosion inhibitors is five times more effective at protecting against corrosion than the leading branded competitor. Guaranteed for all vehicles, Prestone antifreeze/coolant delivers longer engine life. Engineered with Cor-Guard®, this Prestone product sets the industry standard in fighting against corrosion and keeping cooling systems running more efficiently.

Prestone's Cor-Guard formula reduces the risk of breakdowns, and keeps engines free from the damaging effects of worn-out antifreeze. Corrosion is the enemy of any cooling system, robbing engines of performance and causing premature failure. Prestone offers a unique solution to this issue through this patented corrosion inhibitor package, preventing corrosion from forming on water pumps and radiators better than the next leading branded competitor. 

Prestone's Cor-Guard formula is a result of seven years of research and development at the renowned Prestone® Innovation Center. It improves existing technology while maintaining the versatility to work in any car and light-duty truck. 

Prestone's Cor-Guard formula is available in two products. Prestone® Concentrate Antifreeze/Coolant should only be used to fill radiators after a thorough flush and clean. Alternatively, Prestone® 50/50 Prediluted Antifreeze/Coolant is a quick and convenient way to top off a car’s cooling system with the superior protection of Prestone's Cor-Guard formula. It can be added to any existing fluid to optimize the cooling system. 

For more information, or to locate a retailer to purchase Prestone antifreeze/coolant with the Cor-Guard formula, please visit www.prestone.com. For a demonstration of any Prestone product, visit the Prestone YouTube channel.

Prestone Products Corporation – Headquartered in Chicago, IL, Prestone is a leading manufacturer of high quality antifreeze/coolant, brake fluid, power steering fluid, windshield washer fluid and other vehicle maintenance products. Prestone’s antifreeze/coolant has protected vehicle cooling systems since 1927, through nearly 9 decades of evolving engine operations and cooling system demands. The company operates globally, with approximately 500 employees and 4 manufacturing plants. Prestone is owned by KIK Custom Products Inc., one of North America’s largest independent manufacturers of consumer packaged goods. Additional information is available at www.prestone.com.

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February 2017

PRESTONE® CELEBRATES 90TH ANNIVERSARY WITH NATIONWIDE MEMORABILIA SEARCH, NEW PARTNERSHIPS

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After 90 Years, Leader in Antifreeze Technology Still Number One Consumer Choice.

Lake Forest, Ill. – Before Prestone® started in 1927 with the introduction of its breakthrough ethylene glycol formula, drivers had been using highly flammable alcohol. Now celebrating its 90th Anniversary, Prestone Products Corporation has grown to become the leader in under-the-hood chemicals and its iconic yellow jug continues to be the overwhelming choice to protect today’s automobiles. Throughout its history, Prestone has offered premium fluids to protect engines.

While the official anniversary date is June 5, Prestone is getting a head start on a long-term campaign to celebrate this momentous year. The brand has planned multiple activities throughout the year, including a large-scale, nationwide search for branded memorabilia to uncover previously lost or unknown artifacts from the brand’s past. The company is looking for vintage Prestone signs, cans, bottles, advertisements and any other historical items. Found items will ultimately come to rest in permanent display at the Prestone corporate archives. Noteworthy submissions may also be included in nationwide museum exhibits.  Longtime fans and users can learn more about how to participate on the official Prestone Instagram and Facebook pages. 

Additionally, the brand is engaging in exciting new partnerships this year, including a new deal with premium automotive auction house, Barrett-Jackson. Prestone will also continue its partnership with The Ringbrothers, who will be building a custom 1972 AMC Javelin AMX in honor of the brand’s anniversary. To celebrate the brand and highlight the build, Prestone will kick-off the 2017 Specialty Equipment Market Association (SEMA) show with a rally from Los Angeles to Las Vegas. More details on this rally will be shared in the coming months.

As the company continues to celebrate all car enthusiasts in this landmark year, Prestone will preserve its leadership position for the next 90 years and beyond. 
“It’s incredible to think about how far the automobile has come in 90 years and how Prestone products have led the industry with innovative technologies to keep those cars in optimal condition,” said Steven Clancy, President of Prestone Products Corporation. “We’re extremely proud to have pioneered hundreds of technological advancements that help car owners safeguard one of their biggest investments.”

Prestone will continue to release details about anniversary plans for the year. For more information, please visit prestone90years.com

About Prestone
Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com or by following Prestone on social media: www.facebook.com/prestoneofficial or www.instagram.com/prestoneofficial.

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April 2017

PREPARE YOUR CAR TO SPRING INTO SUMMER WITH PRESTONE® PRODUCTS

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Lead Underhood Experts Share Vital Advice for Spring and Summer Car Care.

Chicago, Ill. (2017) – Since spring has officially sprung, Prestone® Products Corporation, the leader in underhood chemicals, is providing essential tips to keep your car running and in tip-top condition for the season. Prestone suggest the following to maintain safety and care for your car in the spring and prepare for summer months:  

  • Check your cooling system: As temperatures change, it’s important to inspect your antifreeze/coolant to make sure it’s free of debris and contaminants. If you notice an issue, flush and fill your system with a mixture of 50 percent concentrated antifreeze and 50 percent distilled water.  If your reservoir is low, top off with Prestone® 50/50 Prediluted Antifreeze/Coolant with patented Cor-Guard® corrosion inhibitors.  Prestone with Cor-Guard is five times more effective at protecting against corrosion than the leading branded competitor. Next, using a Prestone antifreeze tester, check the concentration of your antifreeze.  The ideal mixture is 50 percent antifreeze and 50 percent distilled water.  If the concentration is low, use Prestone® Concentrate Antifreeze/Coolant with Cor-Guard® to bring your fluid to a 50/50 level.
  • Ensure your windshield stays clear: With spring and summer road trips on the horizon, it’s imperative to keep your windshield clear and free of debris. Fill your washer fluid reservoir with Prestone® Bug Wash® Windshield Washer Fluid, which removes bug residue, road grime, bird droppings and tree sap from windshields, leaving behind a streak-free shine with a fresh citrus scent.  
  • Check all fluids: In addition to your antifreeze/coolant, examine your vehicle’s other fluids for proper levels, contaminants and any discoloration. Topping off or replacing worn-out fluids with premium products, like Prestone® DOT 3 High Temperature Synthetic Brake Fluid and Prestone® Power Steering Fluid for American, Asian and European cars, ensures your vehicle performs at its best all year round. 

Following these simple tips can help avoid unwanted damage to your vehicle and ensure you aren’t left stranded in the heat. For more information on these Prestone products, please visit www.prestone.com.  

About Prestone
Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com.

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January 2017

PRESTONE® PRODUCTS PROTECT ENGINES AGAINST WINTER THREATS

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Underhood Expert Shares Four Simple Rules for Winter Car Care.

Chicago, Ill. – As North America approaches the middle of its coldest season,  Prestone® Products Corporation, the leader in underhood chemicals, has four easy tips to help keep you and your family protected on the hazardous winter roads. 

  • Check your cooling system: Inspect your antifreeze/coolant to make sure it is free of debris and contaminants. If you notice an issue, flush and fill your system with a mixture of 50% concentrated antifreeze and 50% distilled water.  If your reservoir is low, top off with Prestone® 50/50 Prediluted Antifreeze/Coolant with patented Cor-Guard® corrosion inhibitors.  Prestone with Cor-Guard is five times more effective at protecting against corrosion than the leading branded competitor. Next, using a Prestone antifreeze tester, check the concentration of your antifreeze.  The ideal mixture is 50% antifreeze and 50% distilled water.  If the concentration is low, use Prestone® Concentrate Antifreeze/Coolant with Cor-Guard® to bring your fluid to a 50/50 level.
  • Ensure your windshield stays clear: To keep your windshield clear and free of ice build-up, fill your washer fluid reservoir with Prestone® De-Icer windshield washer fluid. It helps remove light ice/frost and protects windshields from deep freezes up to -27⁰F/-32⁰C. 
  • Check your tires: Frequently check your tire pressure and inspect the tread for uneven wear, bulges or bald spots.  Tires that don’t grip well can leave you in a difficult position.
  • Check all fluids: In addition to your antifreeze/coolant, examine your vehicle’s other fluids for proper levels, contaminants and any discoloration.  Topping off or replacing worn-out fluids with premium products, like Prestone® DOT 3 High Temperature Synthetic Brake Fluid and Prestone® Power Steering Fluid for American, Asian and European cars, ensures your vehicle performs at its best, even in extreme conditions. 

Following these simple tips can help avoid unwanted damage to your vehicle. For more information on these Prestone products, please visit www.prestone.com.  

About Prestone
Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com.

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October 2016

Ringbrothers Announces Partnership With Prestone Products Corporation

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World-renowned custom car builder names Prestone, the innovative leader in cooling system products, its official cooling system partner and will unveil plans for the partnership including a new project vehicle build for the brand at the 2016 SEMA Show.

Spring Green, Wis. – Prestone Products Corporation has been named an official partner of Ringbrothers, formalizing a relationship between the custom car builder and the premier purveyor of cooling system products. Beyond Prestone’s support of Ringbrothers, the two companies will also formally reveal plans for a ground breaking new car build that will revitalize a long lost American performance icon at the 2016 SEMA Show.   

Ringbrothers and Prestone will launch the new partnership at the 2016 SEMA Show in a variety of ways – including a press conference hosted by Prestone in its booth #30327 in the Upper South Hall. Prestone President, Steven Clancy along with Jim and Mike Ring will reveal plans for the new Prestone project car by Ringbrothers that will be unveiled at the 2017 SEMA Show, giving the brothers only 12 months to complete the build. Prestone will also have the Ringbrothers’ “World’s Fastest Winnie” 900hp 1972 Winnebago Brave on display in its booth. Throughout the show, the Winnie’s tiki bar themed interior will be open for tours.  

“We feel this partnership is a great fit, as the Ringbrothers’ focus on performance and quality mirrors our own,” said Steven Clancy, President of Prestone Products Corporation. “Ringbrothers cars are recognized by enthusiasts across the globe and we’re thrilled to collaborate with them not only as a partner, but as a customer as well. From working with Mike and Jim, to showcasing current Ringbrothers vehicles at SEMA and other consumer events around the country, to our own upcoming project car, we have exciting things in store that we think people are going to love.”

Jim and Mike Ring of Ringbrothers have a long history with Prestone, having used its products for years in everything from their daily drivers to the one-of-a-kind custom cars they build, making Prestone the perfect partner for Ringbrothers. The Rings also have a lot of history with the car that they will be building for Prestone. When the brothers were young, they would see it driving around their hometown of Plain, Wisconsin. 

“Prestone is one of the most iconic brands in the automotive world, and we couldn’t be more thrilled to work with them as both a sponsor and a car build customer,” said Jim Ring. “Ever since I can remember, we’ve used Prestone antifreeze in our cars, from the ones we tinkered with when we were kids, to the highly customized cars we build today.” Mike Ring added, “Prestone is a great company that makes best-in-class products and we’re honored to partner with them. We can’t wait to get started on their build, especially because of the history Jim and I personally share with this car.” 

More information about the partnership and vehicle build will be released at the 2016 SEMA Show press conference in the Prestone booth #30327 on Wednesday, November 2, 2016 at 1:00 p.m. PT. Members of the media are also invited to stay immediately following the press conference for a cocktail hour from 1:30-2:30 p.m. For those not attending SEMA, the press conference will be livestreamed on the Ringbrothers Facebook page using Facebook Live. 

Ringbrothers LLC  - (www.ringbrothers.com) – Based in Spring Green, WI, Ringbrothers has rocketed into the top ranks of American car builders over the past decade, winning numerous design awards including “Best in Show” at the 2014 SEMA Show, back-to-back Goodguys Street Machine of the Year awards, multiple Mother’s Shine awards, countless magazine covers and several builds commissioned by OEMs. Founders Mike and Jim Ring also design and manufacture some of the most detailed billet interior and exterior parts that money can buy, beautifully designed with architectural lines and incredible craftsmanship, all made in the USA. Each piece of automotive jewelry that leaves the facility gives buyers an opportunity to make their own Ringbrothers-inspired cars that truly stand apart. 

Prestone – Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com
#Ringbrothers #StandApart #RBSEMA2016

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November 5th, 2015

Prestone® Wins Two AAPEX Awards with New Triple Seal Protection with DuPont™ Kevlar®

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Lake Forest, IL – Prestone® Products Corporation, the innovation leader in cooling system products, received two major awards at AAPEX 2015 this week: Best New Product and Best New Packaging.

AAPEX Buyers voted Prestone Triple Seal Protection Stop Leak Best New Product: Chemical, Lubricant & Filters.

"AAPEX attendees were highly impressed with the technology and packaging breakthroughs presented by Prestone’s Triple Seal Protection Stop Leak products, which validates the impact these products have on the automotive aftermarket,” said Steven Clancy, President of Prestone.

Representatives from the Association for Packaging and Processing Technologies (PPMI) also awarded the product line with Best New Packaging Innovation, for packaging that demonstrates new ideas, new designs, materials or techniques and that reflects important new marketing strategies.

“The unique 3 compartment packaging system utilizes 4 custom-molded components and enables enhanced communication of the features and benefits of the products” said Tom Kalagher, Product Manager at Prestone. “The product packaging drives both consumer interest and serves as a communication tool to show the ease and effectiveness of the products.”

CONTACT: Thomas Kalagher, Prestone Product Manager (203) 731-8138 or Thomas.Kalagher@Prestone.com

*DuPont and Kevlar® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company used under license by Prestone. © 2014. DuPont.

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Prestone® is proud to partner with industry leaders who share our goal in providing the best quality products to our customers.

KIK Custom Products acquired Prestone in 2016.
KIK is one of North America’s largest independent manufacturers of consumer packaged goods (“CPG”) and a global leader in the development and marketing of pool and spa treatment products. KIK produces everyday products for iconic brands in the household and personal care (“HPC”) and over-the-counter (“OTC”) categories as well as an extensive lineup of Household Private Label products. http://www.kikcorp.com/

BioLab is proud to be an industry leader and partner in the development and marketing of innovative products. Our consumer-friendly brands help people around the world enjoy the benefits of a healthier lifestyle and better experiences in their recreational and living spaces. http://biolabinc.com/

BullFrog Sunscreen is an iconic branded, loved by all outdoor enthusiasts, and a proud partner of Prestone. BullFrog Sunscreen’s innovative technological breakthroughs deliver unique products to outdoor enthusiasts or anyone who wants the ultimate performance. http://www.bullfrogsunscreen.com/

Prestone Products Corporation has been named an official partner of Ringbrothers. Jim and Mike Ring of Ringbrothers have a long history with Prestone, making Prestone the perfect partner for Ringbrothers. For years they have been using Prestone products in everything from their daily drivers to the one-of-a-kind custom cars they build. The Rings also have a long history with the car they are currently building for Prestone. When the brothers were young, they would see it driving around their hometown of Plain Wisconsin, and fell in love with it.  Jim and Mike would trade car washes for drives in the unique car.  When the owner finally decided to sell the classic car he only made one call. http://ringbrothers.com/

Squarebody Syndicate is proud to use Prestone products and recommend them to the Squarebody family.  Joe Yezzi has been a fan of all things ‘squared’ since he rode in his father’s ‘74 Squarebody as a child.  While Joe has since grown up, his love for Squarebody and using Prestone hasn’t changed.  He has taken his passion and created a great community among the owners of the squared GMs produced from 1973-87.  Joe is happy to share his knowledge and experiences and introduce a new generation to the Squarebody and Prestone.

The concept behind One N’ Done is simple. Get a group of friends and neighbors together and, with the guidance of industry pros, learn the correct way to customize your vehicle.  One ‘N Done takes seemingly complicated tasks and breaks them down into tasks that can be done by almost any vehicle owner. One N’ Done allows you to ‘build something cool’ instead of just ‘buying something cool.’ Joey, aka Broey, only trusts the best when it comes to his builds and that is why he works with Prestone.  “Prestone has shown us the proper steps to make sure we are protected and understand the importance of coolant and performance chemicals.  They’re enthusiast just like us.” 

Prestone is proud to announce Prestone is the preferred coolant of the Goodguys Rod & Custom Association.  “Prestone is a great company that makes the best-in-class products and we are honored to partner with them.”  The partnership will also benefit Goodguys event participants.  There will be free products offered through the Goodguys Choice Product Giveaway program, plus gift certificates for Prestone’s industry leading coolants and under-hood fluids.