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- INTRO
- 1927
- 1930
- 1944
- 1961
- 1962
- 1964
- 1967
- 1972
- 1977
- 1981
- 1994
- 1995
- 1996
- 1998
- 1999
- 2001
- 2004
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- 2015
- 2017
90-YEAR
HISTORY OF
PRESTONE®
Since 1927, Prestone® has protected drivers and their vehicles with cutting-edge products. From its iconic yellow jug antifreeze/coolant to its innovative stop leak line, the Prestone® brand honors its 90-year history by keeping its groundbreaking formulas laps ahead of the competition.
We invite you to learn more about Prestone’s past through this special anniversary website and by following us on Facebook and Instagram.
19
27
27
NOTABLE STEPS TOWARD
DEFYING THE WEATHER AND THE ODDS
The year of the first nonstop, solo transatlantic flight, Prestone® also wows the world … with the first nonflammable Ethylene Glycol. Prestone® Ethylene Glycol Antifreeze safely keeps engines from freezing; transforming winter driving from a rarity to a routine.
19
30
30
A COOLING SYSTEM INHIBITOR THAT BECAME
THE GREATEST THING SINCE...
While the people of England are being introduced to sliced bread, Prestone® cooks up the first inhibitor powerful enough to protect the cooling system from rust formation.
19
44
44
PROUDLY SERVING ON THE
RIGHT SIDE OF HISTORY
As World War II Allied forces land on the beaches of Normandy, France, Prestone® is there. Its antifreeze/coolant quality is recognized by the US Military as essential to keeping its vehicles running at their best in the most extreme conditions.
19
61
61
LONGER LASTING CARS AND MORE
CONFIDENT DRIVERS BUY PRESTONE®
People are spending an average of $2,850 for a new car, and Prestone® helps prolong that investment with Long Life Coolant. The formula offers longer lasting protection for all metals in a vehicle’s cooling system, including aluminum.
19
62
62
SETTING NEW STANDARDS
WITH GREAT PERFORMANCES FOR ALL
This year, 90 percent of US households are consumed by their TVs. Meanwhile, “Big Three” automakers tune in Prestone®. By installing an ethylene glycol antifreeze solution in all new cars, they make antifreeze/coolant a standard year-round performance fluid.
19
64
64
FUELING A LOVE OF CARS
AND A PASSION FOR DRIVING
As Ford starts an American love affair with the Mustang at the 1964 New York World's Fair, Prestone® fuels drivers’ passions for car care by rolling out a full range of bumper-to-bumper performance products.
19
67
67
SURE, YOU CAN GO REALLY FAST...
BUT HOW GOOD ARE YOU AT STOPPING?
The race to the finish is about more than speed. It requires precision, maneuverability and control, which is why in 1967, all Daytona 500 cars run with Prestone® Brake Fluid.
19
72
72
PUSHING NEW BOUNDARIES
AND SHAKING THINGS UP
The 15,007,034th Volkswagen Beetle rolls off the line, breaking the Ford Model T’s long-standing global car production record. Prestone® adds a patented chemical to its inhibitors, taking the lead in protecting aluminum cooling system components.
19
77
77
OUT WITH THE OLD AND IN WITH
NEW METHODS OF RUST REMOVAL
In France, the last execution by guillotine is conducted. In the States, Prestone® remains levelheaded and reformulates Super Flush to remove rust and scale.
19
81
81
REACH NEW LEVELS
OF CORROSION PROTECTION
Prestone® amps up its antifreeze/coolant to help aluminum cooling system components more effectively defy corrosion.
19
94
94
DOING OUR PART TO PROTECT THE
ENVIRONMENT, AND OUR BEST FRIENDS
With environmental concerns on the rise, Prestone® introduces products like Prestone® LowTox® Antifreeze/Coolant, formulated with added safety for pets and wildlife.
19
95
95
HELPING DRIVERS MEET
HISTORY-MAKING WEATHER HEAD-ON
In a year of in record-breaking cold and snowfall totals, standard blue washer fluids aren’t cutting it. Lucky for drivers, Prestone® launches its premium De-Icer Windshield Washer Fluid with superior freeze protection.
19
96
96
CLEARING THE WAY FOR
ROAD TRIPPERS TO DEBUG SUMMER
With the cost per gallon of gas averaging $1.09, millions of drivers hit the road and billions of bugs hit windshields. Perfect timing for the debut of Prestone® Bug Wash® Windshield Washer Fluid.
19
98
98
PRESTONE® QUALITY MOVES TO
PROTECTING BEAUTY ON THE INSIDE
Ever innovating performance fluid technology, Prestone® helps drivers defy dirty car interiors with its new advanced formula Interior Cleaner.
19
99
99
DEFYING MEDIOCRE PERFORMANCE
FOR THE NEW MILLENNIUM
While the world frantically prepares for "Y2K," Prestone® remains calm and introduces its line of fuel additives with octane boost and fuel injector cleaning.
20
01
01
HERE’S TO MAKING
A GREAT DESIGN EVEN BETTER
The Leaning Tower of Pisa is repaired without sacrificing its famous tilt. The same year, Prestone® unveils its redesigned one-gallon “No Glug Jug” antifreeze/coolant bottle.
20
04
04
CREATING NEW CONNECTIONS
ON ALL KINDS OF HIGHWAYS
As the internet "super highway" expands to full user interaction and participation, Prestone® launches the first antifreeze/coolant for use in any car or light-duty truck.
20
05
05
A WHOLE NEW WAY TO DIY:
CUE THE GEARHEAD VIDEOS
Sure,"YouTube" is founded, but Prestone® receives a US patent for its reformulated Prestone® Bug Wash® Windshield Washer Fluid. And then makes lots of product demo videos.
20
07
07
PRESTONE® TAKES THE CAKE:
ALLES GUTE ZUM GEBURTSTAG TO US
More than 600 years after birthday cakes are believed to have originated in Germany, Prestone® celebrates its 80th birthday.
20
12
12
PURSUING NEW MARKETS,
ONE PRECISION TURN AT A TIME
Sebastian Vettel is crowned Formula 1 World Champion for the third consecutive time, and Prestone® helps drivers worldwide experience precision steering with the rollout of fully synthetic power steering fluids in European, Asian and American markets.
20
13
13
BUILDING A POWERFUL LINE OF HARDWORKING,
HEAVY DUTY PRODUCTS
Prestone® takes hard work and dedication to entirely new levels by releasing its full line of heavy duty products, Prestone Command®.
20
14
14
IT TAKES TIME TO DEVELOP A FORMULA THAT
PREVENTS CORROSION BEFORE IT STARTS
After seven years of research and development, and a dump truck load of patents, the revolutionary Prestone Cor-Guard® antifreeze hits the shelves, and once again changes the game.
20
15
15
PATENTED TRIPLE SEAL PROTECTION™
FOR THE ROAD
At a time when drivers are keeping their cars longer, the average age of vehicles on the road soars to a record high of 11 ½ years. Once again, Prestone® is ready, with Triple Seal Protection™ cooling system products — each individually engineered to stop leaks in the radiator, the engine block or the head gasket.
20
17
17